The Audio Perv

To show their appreciation for the few people who still do buy music, iTunes has decided to increase the price of “hit singles” to $1.29. Don’t worry though, there will be a bunch of songs in the bargain bin at 69 cents. Several songs will remain unaffected and stay at 99 cents but iTunes, along with the music industry, will have succeeded in screwing over their customers. An iTunes rep: “We want to make sure that people buy as little music as possible” (This might’ve actually been said).

Jim Guerinot (manager of Nine Inch Nails, No Doubt and The Offspring) said “Wouldn’t it make sense to try to price it cheaper instead of squeezing the handful of people who are still willing to pay for music?” Apple’s trying to convince us that the increased cost will be worth the benefit of removing the anti-piracy from the songs allowing customers to play the songs on any player and make unlimited copies.

Speaking to the LA Times, former EMI Music executive Ted Cohen said “This will be a PR nightmare. It is for the music industry what the AIG bonuses are for the insurance industry.”

Thanks a lot iTunes and Lyor Cohen