Atlantic Records has announced that it will relaunch the Elektra Records imprint. The label will be run by Fueled By Ramen founder John Janick and Atlantic EVP of A&R Mike Caren. Elektra had been folded into Atlantic back in 2004 and a lot of people lost their jobs and a lot of really good bands got dropped. We’re not going to say that this was Sylvia Rhone’s fault (although she really didn’t give a fuck about a lot of her artists. Maybe she shouldn’t have had four assistants) but we’re glad that Elektra will be run by two young industry vets who know what they’re doing.
The first three artists on the label are Justice, Cee-Lo and Little Boots, all of whom are already associated with Atlantic. The first release was the HBO True Blood soundtrack. Little Boots’s EP “Illuminations” will be out in the US on June 9th with Cee-Lo and Justice planning releases later this year/early next year.
Here’s the rest from Billboard.biz
Janick and Caren say they were approached by Atlantic co-chairs and COO’s Julie Greenwald and Craig Kallman to head up the imprint.
“When Elektra merged with Atlantic five years ago, we always knew the right moment would come to bring it back to life,” said Kallman and Greenwald. “The great news is that we have found the perfect people to do it. John and Mike are two of the most passionate, creative, forward-thinking young executives in our business. They both started their careers as teenagers and have gone on to champion some of the most exciting new music of the last decade. The independent, entrepreneurial spirit that long defined Elektra is in great hands, and we are truly thrilled to see the label take flight once again.”
Janick also suggests the approaching 60th anniversary of the launch of Elektra as another reason for the relaunch of the imprint.
“We are planning on building an eclectic brand,” Janick says. “We’re looking for artists with potential. We’re not an incubator label; we’re going to develop artists and get them to the next level.”
He adds that he will continue to run Fueled By Ramen and extend the 360 model they have used to Elektra, noting that Little Boots is a 360 artist.