Neon Trees and Miley Cyrus Take Over SWRV Wednesday 8/4

SWRV™—the first 24/7 interactive music video network that puts the viewers in control – continues to build momentum with artist driven versions of its popular SWRV TAKEOVER show on Wednesday’s at 6pm. ET, 3pm PT. Different celebrity video jackers will take over the Wednesday programming block, playing their very own customized video playlist. The below episodes debut at 6pm, exclusively on Cox Channel 900:

· AUGUST 4h – CHARICE
· AUGUST 11th – NEON TREES
· AUGUST 18th – THE GAME
· AUGUST 25th – MILEY CYRUS

SWRV TAKEOVER is a 15 minute program that airs weeknights at 6 & 9pm ET where the viewer is in full control. Users become the ultimate video jacker by uploading UGV and creating their own playlist consisting of three videos. As the videos are playing, fans and friends are encouraged to comment on the VJ.

Additional artists will be announced throughout the year and air only on Wednesday’s. To be the featured video jacker any other day of the week, record your own version of SWRV TAKEOVER and upload your video playlist at www.swrv.tv/takeover

ABOUT SWRV
The SWRV network was launched by Music Choice, the multi-platform video and music network and is the first ever interactive music video network. From creating and starring in video dedications, to voting for the next video to play, and even taking over their own show, viewers can interact with and control SWRV content through their mobile devices and online at www.swrv.tv. SWRV primarily features mainstream pop and hit-driven music videos. For more information on SWRV log on to www.swrv.tv, follow on Twitter: @SWRV_TV and on Facebook at www.facebook.com/swrv.tv

CHECK OUT VIDEO OF CHARICE’s TAKEOVER: http://www.youtube.com/watch?v=DpeiuTBvMCU

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