sweetgreen (www.sweetgreen.com), known for its network of sustainable eateries throughout the northeast, is bringing the Sweetlife back to the Capital region this summer, and announced today that The Strokes will headline the annual Sweetlife Festival. The festival is scheduled for Saturday, April 30th at Merriweather Post Pavilion in Columbia, MD. Head over to www.Sweetlifefestival.com now to sign up to receive pre-sale notification and additional band announcements in the days to come.
The Strokes’ headlining announcement supports the band’s forthcoming studio album Angles. Recently released for pre-order, the album is the band’s first in more than five years. Sweetlife Festival is one of a handful of appearances the band is scheduled to make in 2011, and the only in the mid-Atlantic region.
In addition to presenting a day of renowned musical talent, sweetgreen will work with partners including Honest Tea, Stonyfield Farm, and Applegate Farms to curate experiences around the festival grounds that extend sweetgreen’s hip and eco-conscious ethos from the table to all facets of the Sweetlife. Sweetgreen is also working with local energy partners to make every effort to ensure the festival has no carbon footprint, including an interactive exhibit at the festival that channels human energy. Unlike traditional music festivals, at the Sweetlife Festival fans will also have the opportunity to purchase not only traditional concessions and sweetgreen product, but they will also be able to visit an on-site farmers market, featuring produce and snacks from the region’s local growers.
Sweetlife Festival is an annual celebration of music, wholesome food, and thoughtful living, hosted by sweetgreen and located directly between Washington DC and Baltimore where fans of music and sustainability can experience the forefront of both cultural movements in one interactive environment. As an extension of the brand’s commitment to sourcing seasonal, local food for each of its locations in Washington and Philadelphia and promoting healthy, sustainable living, sweetgreen is partnering with the Jamie Oliver Food Foundation, which was established to fight obesity and promote better dietary health through food education and cooking skills. A portion of the festival’s proceeds will be donated to the celebrity chef’s foundation.