Oscar nominated, boundary pushing director Morgan Spurlock’s POM Wonderful Presents : Greatest Movie Ever Sold looks with humorous insight into the world of into the world of product placement and marketing.
The documentary takes audiences behind the scenes with a very candid look at the marketing processes and pitch meetings, which ultimately decide our day to day entertainment consumption. The basis of this film is that the brands involved agree to place Spurlock and the film at the center of their brand and advertising campaigns with the stipulation that Spurlock holds complete control of the film.
Providing the soundtrack to this insightful and humorous documentary are a wide array of artists, including two originals tracks recorded specifically for the soundtrack, a spoken word piece from director Morgan Spurlock and a track entitled “The Greatest Song I Ever Heard” by band who isn’t shy about their associations with brands and product placement, OK Go.
“We were thrilled when Morgan asked us to write a song for TGMES,” says Ok Go’s Damian Kulash. “The film is ingenious. It wraps the audience into its central conflict, and that conflict is the riddle that every creative person spends his life solving over and over again: how to get art funded without sacrificing its soul. OK Go works our asses off to thread that same needle, so it was a true honor to be included in the film. It was also the first time we’d ever written a song specifically for a film scene, and I’m really proud of what we came up with. It feels like us, but it also feels like the movie.”
The Greatest Movie Ever Sold (Soundtrack from the Original Motion Picture) is available on all digital services via Artists’ Addiction Records.
CameraBuggin’ – (Big Boi vs. Matt & Kim)
The Greatest Song I Ever Heard – OK Go
I’ll never Love Again – Taio Cruz
Run On – Moby
Cameras – Matt & Kim
Sacramento – Oxygen
Greatest Spurlock Spoken Word (You Ever Heard) – Spurlock and His People
Brand Search – Jonathan Spurney
Cha Cha Cha – Eric V. Hachikian
Peer Gynt Suite No. 1, Op. 46 : In Hall of the Mountain King