The Audio Perv

On Wednesday Columbia Records launched and hosted an innovative worldwide scavenger hunt to activate the fanbase with the track list reveal for the Pearl Jam Twenty soundtrack.

The hunt more than quadrupled the number of Pearl Jam Twitter mentions over a 12 hour period. The Global Twitter reach was 5.9 Million (4.5 Million US).

Locations included:
Pearl Jam – related locations in Germany, Switzerland, Italy, New Zealand, Taiwan, The Philippines, New York, Seattle, San Francisco, and LA

Online locations such as Facebook, StumbleUpon, Soundcloud, Craigslist, Google Adwords, PBS’s YouTube Channel, and Yahoo Answers

Over the air on Sirius Pearl Jam Radio and over the phone by having fans call a Skype number to figure out an Italian voice message.

To see all of the screenshots and winner photos, head to the fully revealed hunt page and click on the links!

Reveal recap:

On Wednesday, August 17th at 10:30 AM EDT, clues associated with all 29 tracks were rolled out in 30-minute intervals, directing fans to both physical locations, online destinations, and social media. At each destination, the first to arrive was greeted with the track name and a numbered litho and asked to tweet their findings and reveal the track for all. An embedded tweet stream on the contest page allowed fans across the globe to connect and see what others were saying about the hunt. Many were also using it to help each other with ideas of where to find the clue locations.

Now streaming on PJ20.com: Pearl Jam’s cover of Mother Love Bone’s “Crown Of Thorns”: http://www.pj20.com/crownofthorns/

Full Track Listing for Pearl Jam Twenty soundtrack (September 20th) below:

Disc One – from the film “PJ20”

1. Release – Verona, Italy 9-16-06
2. Alive – Moore Theatre, Seattle 12-22-90
3. Garden – Zurich, Switzerland 2-19-92
4. Why Go – Hamburg, Germany 3-10-92
5. Black – MTV Unplugged, NYC 3-16-92
6. Blood – Auckland, New Zealand 3-25-95
7. Last Exit – Taipei, Taiwan, 2-24-95
8. Not For You – Manila, Philippines 2-26-95
9. Do The Evolution – Monkeywrench Radio, Seattle 1-31-98
10. Thumbing My Way – Chop Suey, Seattle 9-6-02
11. Crown Of Thorns – 10th Anniversary, Las Vegas, NV 10-22-00
12. Let Me Sleep – Arena di Verona Steps, Verona, Italy 9-16-06
13. Walk With Me (w/Neil Young) Bridge School Benefit, Mountain View, CA 10-23-10
14. Just Breathe – SNL, Rockefeller Center, New York City 3-13-10

Disc Two- Rarities and Inspiration…

1. Say Hello 2 Heaven – Temple of the Dog Demo, 1990
2. Times Of Trouble – Demo 1990
3. Acoustic #1 – Demo 1991
4. It Ain’t Like That – Demo 1990
5. Need To Know – Demo 2007
6. Be Like Wind – McCready Score 2010
7. Given To Fly – McCready Instrumental 2010
8. Nothing As It Seems – Demo 1999
9. Nothing As It Seems – Seattle, 10-22-01
10. Indifference – Bologna, Italy 9-14-06
11. Of The Girl – Instrumental 2000
12. Faithfull – Pistoia, Italy 9-20-06 (Soundcheck)
13. Bu$hleaguer – Nassau, NY 4-30-03
14. Better Man – New York City 5-21-10
15. Rearviewmirror – Universal City, CA 10-1-09

Pre-order now at: http://www.pj20.com/pre-order/