“Needing/Getting,” the new video from the GRAMMY-winning rock band OK Go, debuts today on MTV, VH1, MTV Hits, mtvU, Palladia and – in the UK – on MTV Music and MTV Rocks. MTV, MTV Hits and mtvU have been playing “Needing/Getting” every hour today since 6 a.m. A two-minute segment of the video premiered yesterday on NBC during the Super Bowl pregame program. It marked the first time that a band has premiered a video within a Super Bowl Sunday pregame show. The clip premiered simultaneously on MTV.com and VH1.com.
The “Needing/Getting” video is the result of yet another innovative partnership that OK Go has forged to push the creative boundaries of music and video, venturing into such disparate realms as science, photography, dance and now – in a collaboration with Chevrolet – automotive territory. Directed by Brian L. Perkins, who lensed the marching band version of OK Go’s “This Too Shall Pass” and Damian Kulash, Jr., the band’s lead vocalist, “Needing/Getting” was shot in the desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the 1,000+ instruments that OK Go set up along the two-mile course. The video took four months of preparation and four days to shoot. There are no ringers or stand-ins – Damian took stunt-driving lessons.
The band recorded this version of “Needing/Getting,” singing as they played the instrument array with the car, so it differs substantially from the version appearing on OK Go’s latest album, Of the Blue Colour of the Sky, which debuted in the Top 40 of The Billboard 200. Each piano had the lowest 2.5 octaves tuned to the same note so that they’d play the right note no matter where they were struck. Two hundred and eighty-eight guitars, graciously provided by Gretsch along with 67 amps, were stripped down to two strings, each tuned the same, and to the appropriate note. In some cases, wood blocks were used as capos to get notes higher than could be tuned. The tubas were played by driving along a fire hose filled with air and the bass line in the solo is played by balloons blowing through accordion reeds with white mega-phone-like horns attached to them. As the car pulled clips off the balloons, they blew. For more information and behind-the-scenes footage, see http://letsdothis.com and http://www.okgo.net.
“Needing/Getting” will be available later this month on iTunes, watch it below: