Hurley is kicking off the school year in style with the 2012 “Hurley Rocks You Back to School” program, a series of “secret” late-night concerts featuring indie-rock band Surfer Blood. Surfer Blood premiered their first album, “Astro Coast,” in 2010 with Bob Boilen from NPR declaring that it might have been his “…favorite album of 2010.” This year’s concert series begins on August 11th in Asbury Park, then travels to Virginia Beach, VA, Austin, TX, ending in Hurley’s backyard in Orange County, CA. Opening for the night is New Jersey local band, Brick + Mortar (http://brmr.net/).
The series is hosted by Fuel TV’s Mike “Rooftop” Escamilla and Hurley’s own Rosie O’Laskey. Tickets are available through participating retailers now through August 11th. Customers who make a $50 purchase will receive 2 wristbands for the show featuring only the date, time and a special “Hurley Rocks You Back To School” RSVP URL (Hurley.com/RocksYouBackToSchool). Once logged in and RSVP’d, consumers will then receive information regarding the event venue and additional details.
Hurley will also give away a select number of VIP access wristbands through local media as well as social media channels for Hurley and Surfer Blood. Lucky winners of VIP tickets will allow attendees a chance to meet-and-greet with the band and attend their private sound check. Limited-edition “Hurley Rocks You Back to School” merchandise will also be sold at each of the events.
Brave New World stores (Point Pleasant Beach, Toms River, and Little Silver)
Aloha Grove (Long Branch)
Inlet Outlet Surf Shop (Manasquan)
“Hurley Rocks You Back to School” Concert Calendar:
Asbury Park, NJ | 8.11.12
Virginia Beach, VA | 8.25.12
Austin, TX | 9.8.12
Orange County, CA | 9.29.12
For more information and to find a participating retailer where you can score your wristbands, log on to Hurley.com/RocksYouBackToSchool.
ABOUT SURFER BLOOD
West Palm Beach four-piece Surfer Blood released their breakout debut Astro Coast in 2010. The album and its songs landed atop numerous Best Of Lists, including Rolling Stone, Pitchfork and Filter, with Bob Boilen from NPR declaring “…dig into Astro Coast and you’ll hear why, song for song, this may be my favorite album of 2010.” They have toured extensively in the US and abroad, sharing the stage with the Pixies, …Trail of Dead, Death Cab For Cutie and more. Surfer Blood are currently working on their new album with producer Gil Norton – it is set for an early 2013 release. http://www.facebook.com/surferblood / http://www.myspace.com/surferblood
ABOUT BRICK + MORTAR
Brick + Mortar are an indie rock drum & bass duo who fuse driving percussion, grooving bass, eclectic samples, and anthemic vocals to create a new world sound that is so fresh you truly need to hear it yourself. Consisting of Brandon Asraf and John Tacon, the duo have become a significant part of the musical and artistic culture of Asbury Park, NJ as they are one of the first electronic drum and bass pop duos to have such success in the area. Since middle school, the two bonded over their shared interest in the artistry of songwriting and as the band Brick + Mortar, they began to focus more heavily on the use of electronic samples in their music as well as relying less on improvisation and more on structured pop songs.
The duo began performing regularly up and down the New Jersey coast, building a reputation as one of the strongest live acts to come out of the state. Performing live with triggered samples creates a show like no other where all samples are physically altered and timed on the spot. Notable support for national acts include the likes of Galactic, Jimmy Eat World, H.R. [Bad Brains], and, Cymbals Eat Guitars. Concentrating on the quality of the music, Brick + Mortar have released one proper EP, 7 Years In The Mystic Room, as well as having a handful of singles on the Heatstroke (maxi-single), and their most recent release, a 7″ for the MAD Dragon Records and Motion City Soundtrack Making Moves 7″ series.
“Hurley is a company based on inclusion,” says chairman and founder Bob Hurley. This philosophy applied to Bob Hurley’s early years as a Huntington Beach shaper, working with friends alongside the world’s best athletes to make a better surfboard. It applied to the company’s launch in 1999, when Hurley decided to start a brand that was a true microphone for youth. In 2002, Hurley was acquired by Nike — the largest and most influential sporting brand in the world. Inclusion remains a guiding principle of the company today, where innovative products like Phantom Boardshorts and game-changing events like the US Open of Surfing continue to redefine what is possible in our world. Hurley headquarters are in Costa Mesa, CA with international offices in Sydney, Tokyo, Barcelona and Bali. www.hurley.com