The LA Times attended the Billboard/Hollywood Reporter Film & TV Music Conference on Thursday where a bunch of music supervisors spoke about the industry and whether licensing your music could be a bad idea.
The benefits of licensing music to television and film were called into question at a Thursday afternoon
Chop Shop founder Alexandra Patsavas said that bands shouldn’t always assume that having a song on a tv show will launch their career. Patsavas (“Gossip Girl,” “The O.C.” and “Grey’s Anatomy”) said that there are “huge uses and there uses that just fly by.”
“Sometimes,” Patsavas said, “the songs that are played are just used as background. I think bands are hoping for the Death Cab experience.”
This is what Todd Martens said about Patsavas
Her comments should have launched a deeper discussion about the merits of licensing use, and if bands should be more cautious or inquisitive about aligning with a brand, but it was an opportunity missed. While Jeffrey Jampol, who manages the estates of the Doors and Janis Joplin, said the Death Cab “brand” may have been hurt if the act had licensed music to a reality series such as “The Biggest Loser,” no evidence was offered to support the theory. You go Todd! Put that chick in her place!
An audience member went so far as to ask if her band erred in licensing music to reality series “Living Lohan,” but moderator Bill Werde, Billboard editorial director, speculated that audiences wouldn’t hold such a move against the act, even as Jampol warned against it. The manager suggested that while young bands seem more eager to exploit their catalog, they should do so only if it aligns with their lifestyles — not to do it just to take a paycheck.
Re: Boring Panel
But large and unfounded pronouncements aside, the panel offered little in the way of thought-provoking discussion. Jampol spoke in grand cliches, tossing out the generic line that record label business is hurting, but music business is doing just fine, and Lionsgate president Jay Faires, president of music/publishing at Lionsgate, hyped the upcoming Rob Zombie song for “Punisher: War Zone.”
Instead, the panel focused on bigger-issue questions, such as how will the economy affect budgets for licensing music? Answer: Unclear, but expect people to try to pay less for music.
Just a quick note here, Jay Faires IS AN ASSHOLE WHO PUTS THE WORST MUSIC IN MOVIES. So go listen to this Rob Zombie track and try to convince me that it doesn’t suck: